Buy-Sell Planning
What Happens to Your Business If an Owner Can't Continue?
If your business has more than one owner, what happens to an owner's share if they die, become disabled, retire, or leave the company?
Without a plan, the answer may not be as clear as you think.
The agreement creates the plan.
The funding is what makes the plan possible.
Four Questions It Should Answer Before There's a Crisis
A Buy-Sell agreement is a legal agreement that establishes when and how an owner's interest in the business can be transferred or purchased when certain events occur.
Who can purchase the departing owner's interest?
What events trigger a buyout?
How will the ownership interest be valued?
Where will the money come from to complete it?
Life insurance and disability buy-out coverage are among the strategies used to fund a buyout when death or disability is the trigger.
It May No Longer Match the Business You Own Today
If your company has grown in value, changed owners, changed ownership percentages, taken on new obligations, or the agreement simply hasn't been reviewed in years, the funding behind it may no longer reflect your business today.
Current Business Value
Triggering Events
Ownership Provisions
Life Insurance Funding
Disability Funding
The Business Reality
Today's Value vs. Yesterday's Funding
Your agreement could call for a buyout based on today's business value, while the funding behind it was established around yesterday's business. Through our business-planning resources, we can help facilitate a full review.
Have an agreement or need one? The business value comes first — that's why the valuation and the Buy-Sell conversation belong together.
The Agreement Determines What Happens.
The Funding Determines Whether It Can Happen.
A buy-sell agreement can establish what happens to an owner's interest when a triggering event occurs. But the agreement itself doesn't necessarily provide the money needed to complete the purchase.
That's where properly structured insurance funding can come into play.
Death of an Owner
Life Insurance
Life insurance can provide funds to help purchase a deceased owner's business interest, reducing the need to rely entirely on business cash flow, borrowing, or personal assets.
Disability of an Owner
Disability Buy-Out Insurance
If an owner becomes permanently disabled and can no longer participate in the business, disability buy-out coverage can provide funds to help complete the purchase according to the terms of the agreement.
The agreement establishes the plan. The funding helps provide the money to carry it out.
How Does Buy-Sell Life Insurance Actually Work?
Who owns the life insurance depends on how the buy-sell agreement is structured.
$2M
ABC Company
Greg & Mike
Two Equal 50% Owners
~$1M
Each Owner's Interest
Structure One
Cross-Purchase
With a cross-purchase arrangement, the owners generally purchase and own life insurance on each other.
50% Owner
50% Owner
If Greg dies: Mike receives the life insurance proceeds and uses the funds according to the buy-sell agreement to purchase Greg's ownership interest from his estate or beneficiaries.
Result: Greg's estate receives the agreed purchase price and Mike becomes the owner of Greg's former interest.
Structure Two
Entity-Purchase / Redemption
With an entity-purchase arrangement, the business generally owns the life insurance policies.
If Greg dies: ABC Company receives the life insurance proceeds and uses the funds according to the buy-sell agreement to redeem or purchase Greg's ownership interest.
Result: The company redeems Greg's interest, and Mike's ownership percentage effectively increases.
Which Structure Is Right for Your Business?
The appropriate structure can depend on the number of owners, ownership percentages, business entity, tax considerations, and the terms of the buy-sell agreement.
Our role is to coordinate the insurance funding strategy with your agreement and work alongside your legal and tax professionals.
Buy-Sell Agreement Consumer Guide
Large Buy-Sell Insurance Requirement?
For larger life insurance needs, traditional premium payments may not be the only approach.
Depending on the business, policy design, and financial circumstances, premium financing may be worth exploring as a way to help fund larger insurance premiums while preserving business or personal liquidity.
Premium financing involves additional costs, collateral requirements, and risks, and isn't appropriate for every situation.
Ask Us About Premium FinancingOne Agreement. Multiple Pieces That Need to Work Together.
A properly funded buy-sell strategy can involve business valuation, multiple owners, insurance underwriting, policy ownership, legal documents, and coordination with your professional advisors.
We help bring the insurance side together.
Review the Existing Funding
Already have coverage? We can review whether the existing life and disability insurance still aligns with the agreement, ownership percentages, and current business value.
Establish the Coverage Need
We help determine the insurance need based on the business value, ownership percentages, and provisions of the agreement.
Compare Multiple Insurance Carriers
Business owners don't always underwrite the same. Age, health history, and other factors can make one carrier a better fit for one owner than another.
As an independent resource, we can evaluate multiple carriers rather than forcing every owner into the same solution.
Coordinate the Underwriting
We help manage the insurance process for each owner, from initial case review and carrier selection through underwriting and policy placement.
Work With Your Professional Advisors
We can coordinate the insurance funding strategy with your attorney, CPA, tax advisor, or other professionals involved in your buy-sell planning.
One point of contact for the insurance side of your buy-sell strategy.
Where Are You in the Process?
Already Have an Agreement
I Already Have a Buy-Sell Agreement
Your agreement may already be in place — but does the insurance funding still match the current value of the business and today's ownership?
Starting From Scratch
I Need to Establish or Update My Plan
Start by understanding the value of the business, the ownership structure, and the insurance options available to help fund the strategy.
Access to Leading Business Protection Carriers
We work with a broad range of leading insurance carriers and specialized markets. The companies shown below are just some of the carriers available to us as we evaluate products, underwriting, and coverage strategies for your business.
One business. Multiple solutions. If your valuation identifies a protection or planning need, we can compare multiple carriers, products, and underwriting approaches to help match the right solution to your business.
Explore My Options →Frequently Asked Questions About Buy-Sell Agreement Insurance
What is Buy-Sell Agreement Insurance?
Buy-Sell Agreement Insurance uses life insurance, disability buy-out insurance, or a combination of both to help provide the funds needed to carry out the terms of a buy-sell agreement when a covered triggering event occurs.
The agreement establishes what should happen to an owner's business interest. The insurance helps provide the money to make it happen.
Who Owns the Life Insurance in a Buy-Sell Agreement?
It depends on how the agreement is structured.
In a cross-purchase arrangement, the individual business owners generally own policies on one another.
In an entity-purchase or redemption arrangement, the business generally owns policies on the individual owners.
The appropriate structure can depend on the number of owners, ownership percentages, business structure, tax considerations, and terms of the agreement.
Does Each Business Owner Need a Life Insurance Policy?
Not necessarily in the same way.
The number of policies and amount of coverage needed depends on the buy-sell structure, number of owners, ownership percentages, and value of the business.
With multiple owners, the insurance structure can become more complex, which is why the funding strategy should be coordinated with the actual buy-sell agreement.
How Much Life Insurance Do We Need to Fund a Buy-Sell Agreement?
The starting point is generally the current value of the business and each owner's respective ownership interest.
For example, if a business is valued at $2 million and has two equal 50% owners, each owner's interest may represent approximately $1 million of value.
The terms of the agreement and the overall financial circumstances of the business can also affect the appropriate amount of coverage.
What if We Don't Know What Our Business Is Worth?
That's exactly where many business owners need to start.
We offer access to a complimentary business valuation that can help establish an estimated current value of the business. That information can then become part of determining ownership values and potential buy-sell insurance needs.
We Already Have a Buy-Sell Agreement. Why Would We Need It Reviewed?
Because businesses change.
Revenue, profitability, ownership percentages, business value, debt, and the circumstances of the individual owners may be very different from when the agreement and insurance were originally established.
A review can help determine whether the existing insurance funding still aligns with the agreement, current ownership, and today's business value.
Can an Existing Life Insurance Policy Be Used to Fund a Buy-Sell Agreement?
Potentially.
An existing policy may be usable depending on its ownership, beneficiary designation, coverage amount, policy type, and the requirements of the buy-sell arrangement.
Before replacing or changing existing coverage, the current policy and buy-sell agreement should be reviewed together.
What if One of the Business Owners Has Significant Health Conditions or Has Been Declined Before?
A significant health condition or previous decline doesn't necessarily mean the owner can't obtain coverage.
Our team works with hard-to-place life insurance and disability insurance cases, including significant health histories, previous declines or ratings, complex underwriting situations, and other circumstances that may require specialized carrier selection.
Different insurance carriers can evaluate the same medical history very differently. We can review each owner's circumstances and work with specialized underwriting resources to help identify carriers and coverage options appropriate for the case.
Learn About Our Hard-to-Place Insurance Process →Can a Buy-Sell Agreement Protect Against an Owner Becoming Disabled?
Yes. A buy-sell agreement can include provisions addressing a qualifying long-term or permanent disability.
Disability Buy-Out Insurance can provide funds to help purchase a disabled owner's business interest according to the terms of the agreement.
This is different from individual income protection, which is designed primarily to replace a portion of an individual's lost income.
Are Life Insurance Proceeds Used to Fund a Buy-Sell Agreement Income-Tax-Free?
Life insurance death benefits are generally received income-tax-free. However, tax treatment can depend on how the policy and buy-sell agreement are structured, including policy ownership and rules that may apply to employer-owned life insurance.
Because ownership and buy-sell structure can have important tax and legal implications, business owners should coordinate these decisions with their legal and tax advisors.
Can Premium Financing Be Used for Buy-Sell Life Insurance?
Potentially.
For larger insurance requirements, premium financing may be considered as a way to help fund larger life insurance premiums while preserving business or personal liquidity.
Premium financing involves interest costs, collateral requirements, policy-performance considerations, and additional risks, so it isn't appropriate for every business or situation.
Ask Us About Premium Financing →Do You Charge for Your Buy-Sell Insurance Services?
No. There is no fee to work with us.
We are licensed independent insurance professionals and are compensated by the insurance carrier if coverage is purchased and placed.
You don't pay an additional fee for our insurance consultation, carrier comparison, underwriting coordination, or assistance with the insurance funding process.
There is also no obligation to purchase coverage simply to have us review your situation.
Can You Work With Our Attorney, CPA, or Other Professional Advisors?
Absolutely — and we encourage it.
Buy-sell planning can involve legal, tax, valuation, insurance, and business considerations. We can work alongside your attorney, CPA, financial professional, and other members of your professional team to coordinate the insurance and funding side of the strategy.
Our goal isn't to replace the professionals you already trust. We bring specialized insurance knowledge, carrier access, and underwriting resources to the table so your team can work together toward the best possible outcome for you, your partners, and your business.
Do You Create or Draft the Buy-Sell Agreement?
No. The legal buy-sell agreement itself should be prepared or reviewed by your attorney.
Our role is to handle and coordinate the insurance funding side of the strategy — including reviewing existing coverage, evaluating insurance needs, comparing carriers, coordinating underwriting, and working with your professional advisors.
If you already have an attorney, CPA, financial professional, or other advisor, we're happy to work directly with them throughout the process.
Do All Owners Have to Use the Same Insurance Company?
Not necessarily.
One carrier may be an excellent fit for one owner but not another because of age, health history, occupation, underwriting considerations, or coverage needs.
As an independent insurance resource, we can evaluate multiple insurance carriers and underwriting approaches for each owner rather than assuming every partner must use the same company.
How Often Should a Buy-Sell Agreement and Its Insurance Funding Be Reviewed?
A review should be considered whenever there is a significant change in the business or ownership, including changes in business value, ownership percentages, new or departing owners, substantial growth, new debt, or changes in the owners' circumstances.
Even without a major event, periodic reviews can help determine whether the agreement and insurance funding still reflect the business as it exists today.
Protect the Business You've Built — and the People Who Built It With You.
Whether you're establishing a buy-sell strategy for the first time or reviewing an agreement that's been in place for years, the right insurance funding starts with understanding where your business stands today.
Choose Where You'd Like to Start
I Need to Know What My Business Is Worth
I Already Have a Buy-Sell Agreement
No cost. No obligation. We're here to help you, your partners, and your professional advisors get it right.